Be honest - are you in need of wrinkle reduction advice? Well, if you found this article, it’s probably safe to assume that you are.  Don’t be shy about it; seeking advice is a good thing. Without advice from others, we’re stuck with the info already in our head, which is flat-out wrong a lot of times. But you need to be careful about who you go to for advice; a lot of people simply have no clue what they’re talking about (usually the people who give unsolicited advice).

Avoid smooth skin anti wrinkles advice from these sources:

Friends and Family

Unless one of them is a dermatologist, I would be very skeptical. These people often have the same level of knowledge base you. They may be using a wrinkle cream and feel like it’s working. But that’s all that backs up their recommendation—how they feel after looking in the mirror. This is what’s called anecdotal evidence i.e. someone’s personal experience.

You may value this wrinkle reduction advice, because it comes from a person you trust. But just know that this kind of information is generally unreliable.

Celebrity Spokesmodels

Next time you’re watching tv, take note of the commercials for skin creams. Almost all of them feature a famous actress (Sarah Jessica Parker comes to mind) or supermodel. Cosmetics companies pay celebrities millions to endorse their products.

You may love the person endorsing the product; she may be your favorite actress. But just know that they most likely don’t use the skin cream they’re endorsing. And you should also realize that a skin cream didn’t give these people beautiful skin. They were born with it.

Magazines
You’ll often find articles in women’s and men’s magazines reviewing anti-wrinkle creams. They may give you their Top 10 List. Beware of these lists. Magazines earn money by selling advertising spots in their pages. A lot of the skin creams they put on their Best-of list are also featured in the magazine as advertisements.

This is a transparent conflict of interest. It’s hard for a magazine to give an unbiased review of a product when it’s generating ad revenue from the company that produces that product.

So, now that you know the worst places to get wrinkle reduction advice, what should you do? Whose advice can you trust? I say…avoid all advice. Why seek out smooth skin anti wrinkles advice when you can learn the science of getting rid of wrinkles?

• Yes, scientists do study wrinkles and aging skin. Extensively.
• What have they found?
• Well, we know that there are three root causes of wrinkles.
• The gradual slowdown of collagen and elastin production
• The breakdown of hyaluronic acid by a harmful enzyme
• Free radical oxidation damage to skin cells

To reduce the appearance of your wrinkles, your skin cream must target these major skin agers. They are all natural processes that only get worse with age.

Your next step? You can go back to searching for wrinkle reduction advice or you can continue learning about the science behind wrinkles. You know that scientists discovered the roots of wrinkles, but now you need to find out which natural substances effective combat them. To help you out, I’ve organized this special information at my website. I encourage you to visit.